May 2012
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Absolut Revolution: Advertising Shazammed, Not...
I used to collect Absolut ads growing up. No, I didn’t have a binge drinking problem at age 10. I simply loved and admired the aesthetics of Absolut’s advertising campaign. You know these ads, the ones found in magazines where the bottle shape would take the form of different objects to convey themes, followed by the tagline “Absolut _________.”
Hundreds of these ads...
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Why Bonobos and Warby Parker Get the Online...
It’s no secret that the e-commerce fashion startup scene is heating up in NYC, which has a hint or irony attached to it when you think of all of the physical shopping options the fashion capital of the world has to offer.
But I hate shopping in stores. In NYC, I find shopping for clothes to be a waste of time. I’d rather spend the free time I have in NYC trying out new...
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#MakeItCount Counts: 3 Things Big Brands and...
Nike didn’t join Twitter or Instagram until December 30, 2011. As of this post, the Nike Twitter account has 392,746 followers, while its Instagram account clocks in at 107,900 followers. While at first these numbers may seem small in comparison to celebrities on Twitter with millions of followers, big brands have yet to find a true home on either social media channel. (In comparison,...
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Color Outside of the Lines - Partnerships Early On...
My jaw nearly dropped this morning as my Twitter stream presented the following news to me:
Color Partners With Verizon To Bring Livestreaming Audio and Video to iPhone, Android
Color?? Color?! Is this the same Color that became the laughing stock of the tech startup community after announcing a whopping 41 million round of funding prior to launch? The Color which failed to amass more than...
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I Want to Be a Point Guard, Not a CEO
I want to be a point guard, not a CEO.
Professional titles can mean a lot to certain individuals. With that label of “co-founder” and “CEO” comes that feeling that you control your world. I thought that was what I wanted. And every time I read something from the tech press talking about the next 19 year old CEO, I panicked a bit. Oh, no. I am 26 and over-the-hill...
April 2012
12 posts
“Everyday I wake up wanting to make the perfect song. Im obsessed with the idea.”
– (via cudlife)
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Venture Capital Must Adapt to Crowdfunding (If PR...
When I started practicing PR in 2008, there was thing thing called “Twitter” that people began to talk about. Some even did this weird thing called “tweeting” - tweeting??? The early tech adopter in me began to use the network as a way to.. well, network. It was a great way for me to connect with those I previously had not had access to. Just 1 year later, I looked at...
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26.
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Google That: Tech Startups & Product Placement...
I was all set this morning to do a big post on the up-and-coming phenomenon know as “startup product placement” - and in a broader sense, product placement with tech products in general. I spent four years at NYU studying product placement. Of course back then (all of 4 years ago), when one associated product placement with any vertical, it was entertainment. Hollywood to be more...
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There's No Winning Without a Great Startup Team
I spend a lot of time in the gym. If you don’t believe me, just check out my Level 34 score on Fitocracy. While I work out for many different reasons (health, structure, discipline, etc.), perhaps my favorite result of staying in shape and those efforts in the gym showcases itself on Saturday mornings. Saturday mornings are when I get to play pickup basketball in the greatest environment...
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3 Golden Rules When Starting A Business
The following are three simple rules I adhere to. Embrace them for yourself or don’t - the choice is up to you!
1. Treat others the way you want to be treated - before and after success.
Everyone was at some place in their own career, usually starting from the bottom with the goal of rising to the top. Always keep that in perspective as you interact with anyone.
2. Startup karma is a...
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What Muggsy Bogues Can Teach Everyone About...
Remember walking into the high school cafeteria on the first day of school and having to decide where to sit? Yes, almost everyone at some point in their lives experienced that all too familiar cliché. At that moment you have to label yourself and brand yourself - am I a jock, a nerd, a “jerd” (hybrid of jock and nerd, I made that one up the other day)? I could go on, but you get...
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New day, new ball game. Mo blows, Andy learns.
“Patience.” Easy to say, harder to practice. Yesterday, I had two moments which reminded me that in the long haul, you must not let minor letdowns get in the way of the grand picture.
1. I missed the E train at West 4th Street on my way to Penn Station. Ohh, how I hate that feeling when you see the train doors close right before you. A few wasted expletives later, the next E...
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Theraflu and Launching into Startup World
In the projects one day, to Project Runway..
- Kanye West, Theraflu
That was about the only clean lyric I could pull from Kanye’s latest G.O.O.D. Friday release, “Theraflu.” But it is quite apropos to my current state of mind, so I’ll roll with it.
For anyone who knows me and who has been following my Living Resume updates, the last few weeks have been somewhat...
March 2012
13 posts
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February 2012
6 posts
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Rack Up Advice - How to Tweak Your Life
I spend a lot of my spare time in the gym. It’s not to compete in the “juicehead” competition at the Jersey Shore - it’s to keep structure in my life.
Life throws audibles at you by the second. My gym routine, for the most part, is one of the only constants I have in it. You could say the gym is my haven. It’s where at times, I think the best.
With any...
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January 2012
5 posts
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Snow: Nature's Way of Disruption
I woke up this morning to snow-covered New York City. Minus the bizarre winter storm we had on Halloween, this is the much appreciated first snowfall of the year for us New Yorkers. It will also be the last appreciated snowfall of the year for us New Yorkers.
I love that first snowfall - it’s Mother Nature’s way of disrupting the grey landscapes of wintertime in NYC. Snow causes...
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SOPA, Time Warner Cable and the Knicks (Old Dudes...
There are two things simultaneously occurring related to tech that leave me thinking one thing - old dudes don’t get it.
The first is the fact that we are even discussing the possibility of the SOPA bill passing. To quote Seth Meyers from SNL’s Weekend Update, “Really?!?!? Really Congress?!?!” You want to pass a bill that would basically give U.S. authorities complete...
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Life Outside of a Template - Is "Facebook Living"...
I’m 25 and I’m an existentialist. Or maybe I am terrified of existentialism.
Regardless, as I begin to finally face the reality that yes, I am an adult, and more so, I’m not going to live forever (yet to be proven), I have come to the conclusion that life is a non-stop journey in answering one question:
Who am I?
Simple enough, right? Absolutely not.
Think about it. From...
December 2011
5 posts
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“At 42 I’ll be better than 24’s…”
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Richard Talens: Occupy The Gym: A call for help to... →
talenstraining:
Dear Internet Fitness Community,
Fitocracy has a really good shot at winning a TechCrunch award for being the startup with the Biggest Social Impact. For those of you not familiar with TechCrunch, it is the premiere tech blog, and winning this would bring a lot of eyeballs to the currently-broken…